- Home
- > Investments
- > Help & guidance
- > Useful guides
Investing over the longer term
One of the most important aspects of investing over the longer term is resisting the temptation to make changes to your investment as a reaction to short-term stock market shifts.
Importance of long-term investing
Investing for the longer term is important with stocks and shares as the stock markets can vary on a daily basis. You should approach every investment with a long-term view of at least 5 years and carefully select funds.
As one of the UK's leading Bancassurer we offer a wide variety of investment products which invest in a range of funds with different levels of risks to suit your attitudes and goals.
The Importance of Regular Investing
A great way to build up your investment is to set up a regular payment. Regular monthly payments can help smooth out the ups and downs of the stock market and you may not miss a small monthly outgoing as much as a larger lump sum.
The most important things to remember are:
- Keep a diversified portfolio; choose your funds carefully
according to your attitude to risk. - Keep focused on the long-term. Investments are for the long-term and you should invest for a minimum of 5 years making sure you have enough savings to meet your short-term needs.
- Don’t forget inflation; it eats away at the value of your investments.
- Be tolerant of short-term ups and downs; they are normal.
